Performance apparel and fitness coaching for men committed to becoming stronger, healthier and more confident.
Performance apparel and fitness coaching for men committed to becoming stronger, healthier and more confident.
Agitate Fitness was founded by couple Doug & Lauren; parents to 3 young boys. When Doug turned 40 he decided it was time to take back his fitness, rebuild his confidence, and prioritise his health for the sake of his family. He wanted to always be able to run around and play with his kids.
When Doug started to see the changes in his body and feel healthier in general, he felt inspired to further challenge himself - natural bodybuilding!
In 2023 and 2024, he entered the I Compete Natural (ICN) Bodybuilding Competition, earning top medals and proving that age is just a number (something Doug is very passionate about).
Getting fitter and healthier didn’t just transform Doug’s body—it made him a better husband and father. Motivated by his own transformation, Doug now strives to inspire otherS to realise that it's never too late to get fit, strong, and reclaim your health, no matter your age.
'Agitate' - because it's not always easy. You have to push through the discomfort because only then will you see the changes you desire.
When Doug started to see the changes in his body and feel healthier in general, he felt inspired to further challenge himself - natural bodybuilding!
In 2023 and 2024, he entered the I Compete Natural (ICN) Bodybuilding Competition, earning top medals and proving that age is just a number (something Doug is very passionate about).
Getting fitter and healthier didn’t just transform Doug’s body—it made him a better husband and father. Motivated by his own transformation, Doug now strives to inspire other parents—whether mums or dads—to realise that it's never too late to get fit, strong, and reclaim your health, no matter your age.
'Agitate' - because it's not always easy. You have to push through the discomfort because only then will you see the changes you desire.
Agitate Fitness was founded by couple Doug & Lauren; parents to 3 young boys. When Doug turned 40 he decided it was time to take back his fitness, rebuild his confidence, and prioritise his health for the sake of his family. He wanted to always be able to run around and play with his kids.
Our previous supplement range is currently unavailable after our manufacturing supplier ceased supplying those products.
Rather than simply replacing them with the same formulas, we've chosen to take this opportunity to develop a new range that better reflects our commitment to quality and performance.
Our goal is to bring you improved formulations that align with the Agitate Fitness philosophy—helping you train harder, recover better, and achieve lasting results.
We're excited about what's coming next and appreciate your patience while we work behind the scenes. Be sure to join our mailing list or follow us on social media to be the first to hear about new product launches.